About Pure Electric
Pure Electric is a specialist electric mobility retailer, stocking market-leading ranges of electric scooters, electric bikes and accessories. They are driven by the desire to offer you the best products, objective buying advice and unrivalled customer service, while making a real, meaningful positive impact on the way we all travel every day. They work directly with brands and manufacturers to ensure that you get the best quality products at the best possible price, bringing the reality of a cleaner, healthier future closer than ever before.

Store services
- Built & ready to ride
All e-bikes bought in store come pre-built and ready to ride away on the same day. We’ll even help you get it to your car if you want to drive away.

- Free e-bike test ride
Enjoy a no-strings-attached free e-bike test ride before you buy. Subject to available stock, take an e-bike out for a try around the block.

- Finance available
Need to spread the cost of your e-bike or e-scooter? No problem! Access our finance options via our in-store tablets, and our friendly staff will be on-hand to help.

- Service & repair
Access Pure Electric’s expert service centre with servicing packages and support delivered by our expert specialists. Book an appointment today norwichstore@pureelectric.com

- Tax-free cycling
We offer tax-free cycling via government-backed schemes, such as Cyclescheme. Visit us in store to discuss how we can help, or check out our guide here.

- Price Match Promise
Pure Electric is proud to offer our Price Match Promise. If you find an equivalent, in-stock e-bike or e-scooter, we’ll be pleased to match the price so you’re not left out of pocket. Find out if your matching product is eligible here.

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Pure Electric are open, please check their website for their latest opening hours.

Contact Store

Website: Click here

Following the Government’s latest announcement that Norfolk will be entering Tier 4, from Boxing Day (26th December).

Castle Quarter & its car parks will be closed, on Boxing Day. However, Boots will be open from 9:30-3:30pm, only from the optician’s entrance at the top of Rose Lane.

The Centre will reopen on Sunday 27th December, from 10am-4pm for essential retailers, click & collect, takeaways & deliveries. Please check with the individual retailer before traveling.

Going forward the centre doors will open at 8am & close at 6pm Monday – Saturday. Please check shop trading times with the individual retailers.

Our opening hours will be under constant review throughout the tier 4 period & may be changed at short notice.